Privacy Policy

Last updated: [19.06.2026]

AuthenLondon ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you visit or make a purchase from www.authenlondon.com (the "Site"). We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are (Data Controller)

The data controller responsible for your personal data is:

AuthenLondon
[INSERT REGISTERED BUSINESS NAME, IF DIFFERENT]
[INSERT BUSINESS ADDRESS]
Email: support@authenlondon.com

Information we collect

We collect the following categories of personal data:

• Order and contact information: name, billing and shipping address, email address, and telephone number.
• Payment information: payment is processed securely by our payment provider. We do not store full card details on our servers.
• Account information: if you create an account, the details you provide.
• Technical and usage data: IP address, browser type, device information, and pages viewed, collected through cookies and similar technologies.
• Communications: the content of messages you send us.

How we use your information and our legal basis

We use your personal data for the following purposes, relying on the following legal bases under the UK GDPR:

• To process and fulfil your orders (including sharing your details with our suppliers and shipping carriers) — legal basis: performance of a contract.
• To communicate with you about your order or enquiries — legal basis: performance of a contract / legitimate interests.
• To send marketing communications, where you have opted in — legal basis: consent (you may withdraw consent at any time).
• To prevent fraud and ensure the security of our Site — legal basis: legitimate interests / legal obligation.
• To comply with legal and accounting obligations — legal basis: legal obligation.

Who we share your data with

We share your personal data only as necessary with:

• Suppliers and fulfilment partners: our products are produced and shipped by third-party print-on-demand and fulfilment suppliers, who receive your name and shipping details to fulfil your order.
• Payment processors: to process your payment securely.
• Shipping carriers: to deliver your order.
• Service providers: such as our ecommerce platform (Shopify), email, and analytics providers, who process data on our behalf.
• Authorities: where required by law.

[INSERT ANY ADDITIONAL TOOLS YOU USE — e.g. Klaviyo, Mailchimp, Google Analytics, Meta Pixel — and link to their privacy policies.]

International transfers

Some of our suppliers and service providers may be located outside the UK. Where your personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or equivalent mechanisms, to protect your data.

Cookies

Our Site uses cookies and similar technologies to operate the Site, remember your preferences, analyse traffic, and (with your consent) for marketing. Under the Privacy and Electronic Communications Regulations (PECR), we will request your consent for non-essential cookies. You can manage your preferences through our cookie banner or your browser settings. [INSERT LINK TO COOKIE SETTINGS / COOKIE POLICY IF SEPARATE.]

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Order records are typically retained for [INSERT PERIOD, e.g. 6 years] to comply with tax and accounting law.

Your rights

Under the UK GDPR, you have the right to: access your personal data; request correction of inaccurate data; request erasure; restrict or object to processing; data portability; and withdraw consent at any time. To exercise any of these rights, contact us at support@authenlondon.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Data security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.

Children's privacy

Our Site is not directed at children under 16, and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date at the top reflects the most recent changes.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, contact us at support@authenlondon.com.